Hello! I’m Asen Tanev, a creative professional specializing in graphic design with a keen focus on brand identity and advertising. My expertise spans across various visual mediums including video editing, motion graphics, photography, and illustration. Holding a degree from the National Academy of Arts in Sofia, I bring a blend of artistic creativity and strategic thinking to ensure that my designs effectively resonate with the target audience of my clients.
Redesign project for Aleko Konstantinov Middle School’s emblem. The author’s portrait analyzed through a series of exploratory drawings.
“Aleko Konstantinov” - Middle School
A pizza on foot and coffee. Right at the city center. Fast delivery.
Cite Specialty Coffee And Pizza
Olive oil brand redesign rooted in artisanal tradition, focused on warmth, clarity, and a more human connection.
Gran Sapore Olive Oil
Logotype design and art direction surrounding the brand’s 10th year anniversary in Bulgaria.
10 Years Decathlon
Redesign project for the famous street ball tournament 3x3.
3X3 Logo Redesign
The Sofia Compliance Forum is a one-day event promoting dialog on compliance, AML, CFT, and sanctions issues.
Sofia Compliance Forum
Dobs Piercer is one of the biggest names in the body piercing stage in London.
Dobs Piercer
A logo archive of some of the logos and symbols that I designed through the years.
Logos & Symbols
A full 360 campaign for the betting provider Palms Bet. Including TVC, Tik Tok, Outdoor communication, mascot design and web communication.
Palms Bet - “Phone & Thumb”
Archive
An archive isn’t a museum of old projects; it’s a blueprint of growth. Revisiting past work doesn’t lead to safe, incremental refinement, but to a sharper understanding of what has always been distinct. It’s a way of gathering all those early sparks and carrying them forward with more conviction. A portfolio, renewed yet rooted, stepping into its next chapter with both clarity and momentum.
Creative evolution isn’t about discarding earlier chapters. A designer’s past work - every experiment, every risk, every imperfect breakthrough - quietly maps the trajectory of their craft. When we look back with intention, we discover the threads that have always defined the voice: the instincts, the curiosities, the signatures that appear long before we name them.